Our Brand Story
It all began when our founder, Audra Gordon, met another color lover.
Their conversation about their shared love for bright colored clothing & her challenges finding size appropriate options as an expat in Hong Kong, sparked the idea of launching a fashion brand for color lovers of all size. Audra's love for vibrant fabrics began at an early age while growing up on the Caribbean Islands of St. Vincent & the Grenadines with her grandmother who was a seamstress.
The Aurora Collection, was affectionately named to commemorate her grandmother, Joycelyn Aurora & The Ermie Collection honors her great grandmother, Ermie Sam. The names of the adult pieces derived from the magnificent beaches of Africa since the brand idea was born while she traveled extensively across the African Continent. The kids designs get their names from the sandy beaches of the Caribbean. As an avid traveler, her vision is to create lightweight pieces that are versatile, timeless, & bold.
We design to inspire women to embrace their individuality.
Beam Bold embodies freedom, comfort, and individuality. Our effortless pieces are adjustable and are made with pockets for functionality & your convenience. We use End-of-Roll fabrics to produce optional ties that enable you to use one dress to create different looks. Achieve even bolder looks by mixing and matching our separates to suit your mood and your lifestyle. Choose from colors that compliment your skin tone.
We don't just create beautiful pieces, we care about our planet & you should too..
Our journey across Africa has exposed us to the effects of textile waste & has profoundly influenced our brand direction. To eliminate dead stock, our solid colors are offered only in our brand colors which can be mixed & matched with our digitally printed pieces from every collection.
All of our pieces are made to last using 100% natural fibers. Our tags & reusable packaging are made of natural or recycled materials. We design with extra seam allowance & adjustable elastic to allow you to adjust each piece for long-term use and to keep our pieces out of the landfills of Africa. Pre-order today to customize your fit and take small steps towards saving our planet.
At Beam Bold, maxi means maximum length for your height.
We believe that your dress choices should not be limited by your height. All of our pieces are available for pre-order in petite, short, regular, and tall lengths. Custom & kids orders are also welcomed.
We are committed to reducing textile waste while providing bold choices that are perfect for your size.